• The Jam Pot, 41 Marshall Terrace, Gilesgate, Durham. DH1 2HX
  • Mon – Sat: 9:00am – 5:00pm
0191 375 7544
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The Practice

For nearly 25 years, we’ve delivered award winning eye care tailored to your unique needs.

Our passionate team combines expert clinical support with the latest technology because your vision deserves nothing less than the very best.

Our Ethos

We believe in doing things a little differently.   

Everything we do, even the most intricate and unusually-named processes, is designed to follow our three core principals of  business, which we work towards every single day.

Our Core Principals

We make a positive difference to the lives of our patients

We make money in an honest, sustainable way

We are innovative and unique

Our Awards and Recognition

Our commitment to clinical expertise, innovation, sustainability and community impact has earned national and regional awards across the optometry sector.

Independent Optometry Practice of the Year 2025, SightCare Awards

This award recognises us as the leading independent optometry practice in the UK.

Recognising Sustainable Excellence Award 2023, Association of Optometrists

Awarded for our ongoing commitment to environmentally responsible practice. 

Vision Pioneer of the Year 2017, RNIB

A prestigious national honour awarded for Simon’s work in changing the special facial characteristics voucher. This vital change has helped children across the UK access properly fitted glasses, improving comfort, confidence and long‑term eye health.

 

Beyond Standard Eyecare

Visual Fixation System

Visual Fixation System

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
Find out more

Specialist frames

Specialist frames

Erin’s World frames and Tomato glasses have been carefully designed to meet the needs of young people who need them most. Erin’s World frames are flexible and robust, and help children with Down Syndrome see more clearly, while Tomato Glasses are lightweight and designed with babies and small children in mind. Swissflex frames have a modular frame-system, providing the best wearing comfort with personalizable style for any age and many activities.
Find out more

Ethical frame sourcing

Ethical frame sourcing

Like any good business, we care deeply about where our products come from, and the level of impact we have on our environment. Subsequently, we take a firm interest in how our suppliers operate, and ask each provider to complete a questionnaire, grading their products and highlighting their own ethical practices.
Find out more

Learning disability

Learning disability

At Simon Berry Optometrists we pride ourselves in providing the best service to all people. One way of doing this is by making reasonable adjustments to the way we work and tailoring what we do and how we work to meet the needs of all our patients. We also provide a more bespoke service to those with disabilities or who may require additional assistance with their eye examintion.

Bioptic telescopes

Bioptic telescopes

Bioptic Telescopes have helped individuals with reduced central vision from Macular Degeneration, Diabetic Retinopathy, Albinism, Stargardt's Disease, Optic Atrophy, Myopic Degeneration, Nystagmus, Macular Holes, PXE, Achromatopsia, Rob/Cone Dystrophy and many other eye conditions

Beyond Standard Eyecare

Visual Fixation System

Visual Fixation System

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
Find out more

Specialist frames

Specialist frames

Erin’s World frames and Tomato glasses have been carefully designed to meet the needs of young people who need them most. Erin’s World frames are flexible and robust, and help children with Down Syndrome see more clearly, while Tomato Glasses are lightweight and designed with babies and small children in mind. Swissflex frames have a modular frame-system, providing the best wearing comfort with personalizable style for any age and many activities.
Find out more

Ethical frame sourcing

Ethical frame sourcing

Like any good business, we care deeply about where our products come from, and the level of impact we have on our environment. Subsequently, we take a firm interest in how our suppliers operate, and ask each provider to complete a questionnaire, grading their products and highlighting their own ethical practices.
Find out more

Learning disability

Learning disability

At Simon Berry Optometrists we pride ourselves in providing the best service to all people. One way of doing this is by making reasonable adjustments to the way we work and tailoring what we do and how we work to meet the needs of all our patients. We also provide a more bespoke service to those with disabilities or who may require additional assistance with their eye examintion.

Bioptic telescopes

Bioptic telescopes

Bioptic Telescopes have helped individuals with reduced central vision from Macular Degeneration, Diabetic Retinopathy, Albinism, Stargardt's Disease, Optic Atrophy, Myopic Degeneration, Nystagmus, Macular Holes, PXE, Achromatopsia, Rob/Cone Dystrophy and many other eye conditions

Seeing Beyond Disability

At Simon Berry Optometrists we pride ourselves on providing the best service to all people. One way of doing this is by making reasonable adjustments to the way we work and tailoring what we do and how we work to meet the needs of all our patients.

More about our specialist support

Behind the frames

Our Services

Eye Examinations
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Contact Lenses
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OCT Scan
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What Our Clients Say

5/5

Excellent choice of Lindberg frames & Zeiss lenses. I ended up getting the exact customised frames & tinted lenses that I was looking for. I can't fault the service I received from Jayne and would like to say a massive "Thank you".

5/5

All the staff here are very friendly and good at their jobs. The opticians who helped me were very thorough with their job and explained everything to me. Prior to this I’d only had experience with chains but this was a much more pleasant experience.

5/5

Excellent service, my new Even Realities G1 smart glasses are fantastic. Many thanks to Simon and Jayne

5/5

Very professional and friendly practice. Swift service with my contacts lens and also keep me updated with reminder text messages when I have an appointment